Posts tagged Personal branding
Follow the trend or stay true to your brand?

If you open a magazine or peruse Social Media I am sure you will have seen a shift in the imagery used, particularly in the case of small businesses and entrepreneurs.

As with fashion, photography also follows “trends”. The current trend is more geared towards personal branding and this creates a more relaxed feel in the photography.

What is the difference and what is best for your brand?

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Why is a Professional Headshot Important?

Now that social media has taken on such an important role in promoting our professional abilities, making you look confident. Having an impact-making headshot is more important than ever. Since every social media platform requires a profile image, your headshot will have a far-reaching web presence. Also in addition to more traditional uses like your meet the team or about me page of your company website. You may also need a professional headshot for publication in conference or speaking engagement–related materials.

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How does a staff member profile picture affect your brand? 

We often hear the mantra “people buy from people” and that is truer today than ever as with market saturation companies are relying on service and support as the key differentiator. We like to see who we are dealing with and we are quick to make a judgement based on that first impression. But in a world of technology that first impression may well be a social media profile such as LinkedIn.  

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How Executive-Level Personal Branding Can Impact An Entire Company

Personal branding is all the rage these days. Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help books in the last decades -- all pushing this idea of personal branding -- has only added more oxygen to this burning interest in the art of branding oneself (whether online or off).

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3 Secrets To Building A Strong Personal Brand

Maybe you're looking to level up your career or launching an entrepreneurial venture, and you're not sure where to start with personal branding. Maybe you've already started and you're trying to gain more traction.

Whatever your case may be, you can use these three tips from Meredith Crawford, founder of Solerno Media, to build a memorable brand that will attract a loyal fan base and endless career opportunities.

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