Posts tagged Headshots
Follow the trend or stay true to your brand?

If you open a magazine or peruse Social Media I am sure you will have seen a shift in the imagery used, particularly in the case of small businesses and entrepreneurs.

As with fashion, photography also follows “trends”. The current trend is more geared towards personal branding and this creates a more relaxed feel in the photography.

What is the difference and what is best for your brand?

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Why is a Professional Headshot Important?

Now that social media has taken on such an important role in promoting our professional abilities, making you look confident. Having an impact-making headshot is more important than ever. Since every social media platform requires a profile image, your headshot will have a far-reaching web presence. Also in addition to more traditional uses like your meet the team or about me page of your company website. You may also need a professional headshot for publication in conference or speaking engagement–related materials.

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How does a staff member profile picture affect your brand? 

We often hear the mantra “people buy from people” and that is truer today than ever as with market saturation companies are relying on service and support as the key differentiator. We like to see who we are dealing with and we are quick to make a judgement based on that first impression. But in a world of technology that first impression may well be a social media profile such as LinkedIn.  

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Make Sure Your Headshot Matches Your Brand

A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation.


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