Stand Out From The Crowd
In any business a headshot is there to help you connect with clients and potential employers, It's your shop window online. Your headshot is all about you and your personal branding, you are 100% your brand. Your headshot is one of the main images in your control to put in the public domain, that represents your brand and professionalism.
If you look stuffy and unapproachable you will lose potential business and if you look unprofessional prospective clients or employers will not take a second glance. That is due to how the human brain is wired, and how we judge people. Your profile image on 99% of websites or social media sites is the first thing people will see as it is normally placed top left of the page. So, it has to stand out for the right reasons.
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Why Do I need a Headshot?
Now that social media has taken on such an important role in promoting our professional abilities, making you look confident. Having an impact-making headshot is more important than ever. Since every social media platform requires a profile image, your headshot will have a far-reaching web presence. Also in addition to more traditional uses like your meet the team or about me page of your company website. You may also need a professional headshot for publication in conference or speaking engagement–related materials.
Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want potential clients to see you. Many of us are not naturally photogenic and most of us hate being in front of a camera. As a result, a inexperienced photographer can actually end up making you look nothing like you do in person and definitely not your best. A professional photographer that specialises in headshots and business portraits will know how to position you, how to choose the best background and how to use lighting to get the best shot possible. They can also advise you on the best type of clothing and colours to wear.
So, are you still wondering why you need to invest in a professionally taken headshot? Here are six reasons why you should:
It brings across your professionalism. If you look professional, potential clients, investors, collaborators, etc. that don’t know you personally are going to be more likely to agree to that first meeting.
A great headshot gives people an idea of your personality before they meet you. A smile portrays approachability. A serious look portrays determination. Make your expression match your personality. But in the end its all about portraying you naturally and confidently.
It reminds business contacts who you are if they met you in passing at a conference or business function. This little cue makes it more likely they will accept your “friend” or “follow” request via the social media platforms you share.
A current headshot gives people an idea of what you look like now. Using a headshot taken years ago will cause immediate disconnect. It’s not good to surprise people in this way. It sends a message of inauthenticity.
It supports and enhances the skills and experience on your LinkedIn profile, making you stand out from the rest. One hint specific to LinkedIn is to look to the left so you are literally looking at your profile.
It makes you feel good to look your best. Having a quality image of yourself to share with your professional peers boosts your self confidence, and it can even inspire you to share more of yourself with others, take a few risks, and overcome work-related challenges.
Professional headshots aren’t just for top executives anymore. Everybody needs one. If you don’t have one already, I encourage you to seek out a skilled headshot photographer and check it off your “to do” list. With a great headshot, your professionalism and unique personality will shine through, swing open doors to new and great opportunity and new business.