The growing trend for staff profiles on websites and, of course, the Company Page on LinkedIn highlighting employees, is not just about letting people see who works for your organisation. These pages allow stakeholders to see who they are dealing with and it gives the business personality.
There is a little hurdle though – staff can be a nightmare to shoot.
People will always be self-critical and taking a high-quality photo on a smart phone isn’t as easy as anticipated – an awkward photo shoot resulting in average photos that staff won’t want to use on their profiles isn’t the best use of anyone’s time!
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