Staff – you just can’t shoot them!

The growing trend for staff profiles on websites and, of course, the Company Page on LinkedIn highlighting employees, is not just about letting people see who works for your organisation. These pages allow stakeholders to see who they are dealing with and it gives the business personality.

There is a little hurdle though – staff can be a nightmare to shoot.

People will always be self-critical and taking a high-quality photo on a smart phone isn’t as easy as anticipated – an awkward photo shoot resulting in average photos that staff won’t want to use on their profiles isn’t the best use of anyone’s time!

Take a look at what our clients say are the top benefits of hiring a professional.

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Follow the trend or stay true to your brand?

If you open a magazine or peruse Social Media I am sure you will have seen a shift in the imagery used, particularly in the case of small businesses and entrepreneurs.

As with fashion, photography also follows “trends”. The current trend is more geared towards personal branding and this creates a more relaxed feel in the photography.

What is the difference and what is best for your brand?

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Why is a Professional Headshot Important?

Now that social media has taken on such an important role in promoting our professional abilities, making you look confident. Having an impact-making headshot is more important than ever. Since every social media platform requires a profile image, your headshot will have a far-reaching web presence. Also in addition to more traditional uses like your meet the team or about me page of your company website. You may also need a professional headshot for publication in conference or speaking engagement–related materials.

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In a World Where The Way We Shop Is...

In a world where the way we shop is fast changing and we buy more online than ever before, that tangibility of walking into a shop and triggering the senses is becoming more elusive. There’s nothing like feeling some soft fabrics, smelling that specialist coffee or seeing the setup of how a room in our own home could look with some fancy looking furniture. 

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How does a staff member profile picture affect your brand? 

We often hear the mantra “people buy from people” and that is truer today than ever as with market saturation companies are relying on service and support as the key differentiator. We like to see who we are dealing with and we are quick to make a judgement based on that first impression. But in a world of technology that first impression may well be a social media profile such as LinkedIn.  

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