We often hear the mantra “people buy from people” and that is truer today than ever as with market saturation companies are relying on service and support as the key differentiator. We like to see who we are dealing with and we are quick to make a judgement based on that first impression. But in a world of technology that first impression may well be a social media profile such as LinkedIn.Read More
Are you looking to up your game with your #LinkedIn profile? In fact are you looking at all of your #socialmedia? Do you need a new #Headshot?Read More
Personal branding is all the rage these days. Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help books in the last decades -- all pushing this idea of personal branding -- has only added more oxygen to this burning interest in the art of branding oneself (whether online or off).Read More
A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation.
So much business is done online and via social media these days, we all need to look good online. The old adage, people do business with people is still true today. But we all do it in different ways.Read More
Of the images below, which one of these would you buy?
I know that a very high percentage will go for the one on the left. As this seller has invested time and effort to present their product in the best way they can. They have made it stand out and look good.Read More