Social media sites are normally lead with a profile image. If you do not add a profile image people will think your profile is unfinished and not bother looking. If you have a profile image that looks unprofessional you will be thought of that way. If you use a company logo you become faceless and unapproachable.
First impressions count and as humans, we are designed to connect to each other via expression. So having a professional headshot projecting genuine expression gives a look of confidence and approachability, and the viewer will connect with straight away.
What do your #personalbranding images say about you? That photo of you on a works night out or the one with you and your mates on holiday won’t cut it! They may be your favourite, but using them in a professional way will guarantee to lose you business or job opportunities.
You need to stand out for the right reason. Your #personalbrand is your shop window.