How Executive-Level Personal Branding Can Impact An Entire Company

Personal branding is all the rage these days. Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help books in the last decades -- all pushing this idea of personal branding -- has only added more oxygen to this burning interest in the art of branding oneself (whether online or off).

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Make Sure Your Headshot Matches Your Brand

A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation.


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3 Secrets To Building A Strong Personal Brand

Maybe you're looking to level up your career or launching an entrepreneurial venture, and you're not sure where to start with personal branding. Maybe you've already started and you're trying to gain more traction.

Whatever your case may be, you can use these three tips from Meredith Crawford, founder of Solerno Media, to build a memorable brand that will attract a loyal fan base and endless career opportunities.

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