We often hear the mantra “people buy from people” and that is truer today than ever as with market saturation companies are relying on service and support as the key differentiator. We like to see who we are dealing with and we are quick to make a judgement based on that first impression. But in a world of technology that first impression may well be a social media profile such as LinkedIn.Read More
Are you looking to up your game with your #LinkedIn profile? In fact are you looking at all of your #socialmedia? Do you need a new #Headshot?Read More
Nikon and Canon recently released their much-awaited mirrorless cameras, and the Internet has been abuzz ever since with reviews and what seem to be everyone's opinions. There is no doubt some things have changed in the photography industry, but does it matter?Read More
Personal branding is all the rage these days. Anyone with a smartphone can -- in theory, at least -- build a personal brand and become a YouTube star or Instagram famous. And a slew of self-help books in the last decades -- all pushing this idea of personal branding -- has only added more oxygen to this burning interest in the art of branding oneself (whether online or off).Read More
So what does branding really mean and why is it so imperative to your business?
The answer is: BRANDING IS EVERYTHING.
Branding goes way beyond a logo and the few graphics you purchased when you first started your business.Read More
A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation.