5 ASTOUNDING WAYS SOCIAL MEDIA IS TRANSFORMING ECOMMERCE

Social media influences almost every facet of our lives. We use Twitter and Facebook to learn about the news. We chat with friends via Facebook Messenger and WhatsApp. We send silly messages to each other through Snapchat and save our favorite things on Pinterest. We broadcast ourselves live with Periscope and document our lives with Instagram.

Social media is deeply embedded in our online shopping as well.

5 years ago, it was enough for a business to simply be on social media. To have a presence. To occasionally post pictures of products as well as updates on sales. Today, things are completely different. Social media is absolutely revolutionizing eCommerce world. Businesses who don’t effectively engage in social media will find themselves left out in the cold while their competitors blow past them.

As Catalin Zorzini says:

For Web businesses, effective social marketing represents real value. Social networks offer new ways to reach first-time customers, engage and reward existing customers, and showcase the best your brand has to offer. Your social network profiles and the content you share are as important as a business’ storefront signage and displays in the 1950s.

Why? Social networks are evolving from merely places to find and distribute content; they’re becoming commerce portals. Businesses that integrate social media into their marketing strategy – from customer acquisition, to sales, to re-engagement campaigns – will benefit.

But what changes matter the most? What changes are having the biggest impact on the eCommerce world?

Here are 5 to think about. Find Out More

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Elvis Knew The Answer

“Values are like fingerprints. Nobody’s are the same, but you leave’em all over everything you do” Elvis Presley (1935-1977)
 
We all have values that are important to all of us, these include how we engage with the people around us and the people we want to do business with. When you meet potential clients you always want to look your best, you take time to dress to impress. 
 
But a lot of us fall short when it comes to valuing ourselves and our personal brand, when it comes to social media and your online presence. Why should this be any different, places like LinkedIn are your shop windows in this cyber lead business world.
 
I read an interesting article recently and this stood out, and I thought It would be worth while to share. I spend a lot of my time explaining the benefits of professional photography to people, this includes headshots and product photography. The article just reiterated to me that how true it is, but it doesn’t just apply to LinkedIn. It applies to all social media and business websites.
 
“Please remove low quality images from LinkedIn.. I’m not just talking about your headshot. Any images you added to your profile in the summary or experience sections need to be high-quality and appropriately cropped. Nothing says “lack of attention to detail” like blurry, badly cropped, trite, or unflattering images. Of course, this is most important when it comes to your headshot. If you use a selfie, a photo where you crop out others, or a photo your mother took of you at last year’s family outing, it’s time to remove and replace. Invest in a professionally photographed headshot that projects you in the most positive and powerful light. And avoid full body shots. Let viewers see your face.”
 
So take a good look at the images you present to the world to promote personal brand and the products you sell. Ask yourself do they stand out from what your competitors are doing, does your competitors have higher values than you.

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DW Images Product Pack-shot Photography

DW Images Product Pack-shot Photography


Come Take A Seat

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As you may or may not know, I am a commercial photographer based in Bletchley, Milton Keynes. My main body of work includes corporate and acting headshots. I have a great passion for portrait photography, so that is the catalyst for this new personal project. The premise is to photograph a series of portraits that helps to tells a story of each subject.

I am looking for people that have a story whether it be a hobby, Passion or simply a life story, that you would like to share. It might be that you have a secret passion for teapot collecting, that you have never told anyone. We can use personal props you bring to represent you and create honest portraits of everyone who sits for in the chair.

But it just boils down to having a cuppa and conversation and finding about you as person and making a connection, it’s a tool I use when shooting headshots. My key to shooting headshots is to relax the person in front of my camera. This way I create images with genuine expression.

I’m looking to use my skills as a headshot portrait photographer to create a more intimate series of images. So, if this is something you

would like to be part of, I would be more than happy to invite you to my studio and photograph you in the chair.


AN AMERICAN DILEMMA, REVISITED: DOCUMENTING AMERICA’S POLICE BRUTALITY CRISIS

Originally Published on 15 November 2016

words and photography Andrew Renneisen

This work originally started as simply photographing crime stories as an intern at my local newspaper, the Wilmington News Journal. I wanted to be a police officer growing up, so I was naturally drawn to covering these types of stories.

However, as I grew as a photographer I became more curious as to why America’s cities were so violent and what created these cycles of violence and pain. I started to think about it more as a project when I noticed that all of the cities I worked in had similar issues, which stemmed from inequality. There is so much hurt every day in the United States right now that is seemingly overlooked. I think that is what resonates with me the most.

Read More


Need A Passport Photo Use A Machine

A business or acting headshot is not just a headshot, it's and investment in you future. Choosing a headshot photographer, It's important that you have a good connection with them. Check out their portfolio, read testimony and talk to them before you book. Do your homework, If you want a headshot that looks like a passport photo, go use a machine.

A good headshot photographer, should be able to connect with his or her client. Relaxing them in front of the camera, creating confidence and genuine expression. My favourite client is the one that walks into my studio and says "I hate my photo being taken" I sit them down with a cuppa and explain how we will approach the headshot sessions together, what will be doing. I always shoot tethered to my Mac, this allows me to work closely with the client as I coach them. As they see the images come off as I pose them and the total change from the first pic, confidence takes over and they start messing with camera. Being a headshot photographer requires 10% photography 90% therapist most of the time 

Having a conversation with the client and finding a common thread is key. I get a real buzz from turning a client into a awesome confident person from being a rabbit in headlights.


Its All About Dangerous Golf

Over the past few weeks at DW Images photography I have been working on a photography project with my client Dangerous Golf on a project to advertise their golf clothing. They wanted something a little different from the just a model shoot, to show off the clothing.

So we got together came up with some ideas and also bought in and used the special powers of Steve Thewis AKA Digi Steve, to do the post production. This is the first of three final images, this one Platoon meets Dangerous Golf.

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Proof Is in The Pudding

The proof is in the pudding.. Sent a mail-out yesterday about my headshot photography and this guy Richard is one of my clients. He responded with and email which said..

"Looking awesome! Had much better responses on LinkedIn since upgrading to a professional head shot"

Thanks, Richard

A lot of people and businesses really don't understand or just ignore the power of a professional headshot, in todays cyber led business world. www.dw-images.com


How to Build a Personal Brand (and Why You Need One) | Inc.com

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.

BY JAYSON DEMERS

 

Your company's brand is one of the most important factors for its eventual success. It's the culmination of your company's identity, packaged and presented in a way that's pleasing, familiar, and attractive to your prospective and recurring customers.

However, companies and organizations aren't alone in the need for solid branding. Personal branding, the art of building a unique brand around yourself as an individual, is just as important. Just as so with a traditional brand, personal branding requires you to find a signature image, a unique voice, and a recognizable standard that your readers, fans, and customers can grow to recognize.

Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Audiences are used to seeing advertising everywhere, and tend to believe corporations and organizations take actions and speak with only sales in mind. Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

Furthermore, people want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.

Whether you use your personal brand to consult, freelance, or drive more traffic and trust to your company, it's vitally important to establish one to stay competitive.

Step 1: Determine your area of expertise.

Before you can establish or develop your expertise, you have to decide what you want to be known for. The world of personal branding is flooded with competing entrepreneurs, so it isn't enough to choose a general field like "marketing" or "human resources." Instead, it's best to develop yourself in a very specific niche. With a niche focus, you'll have more opportunities to prove you know what you're talking about, and while your potential audience might be slightly smaller, it will also be that much more relevant. Specificity is a trade of volume for significance.

Step 2: Start writing and publishing.

Once you know your area of focus, it's time to start building your reputation, and the best way to do that is to show off your expertise. Content marketing is the best way to build a brand and reputation online; when people look for information, they tend to go back to sources that were helpful to them. If you can become a trusted source of information through your content, over time you'll become collectively known as the expert of your specific field. It's best to start your own blog and update it on a regular (at least weekly) basis, but it's also a good idea to start guest blogging on other reputable blogs.

Step 3: Flesh out your social media profiles.

If content is the fuel for your personal brand, social media is the engine. Take the time to flesh out the details of your social media profiles, including Facebook, Twitter, and LinkedIn, and make sure they're consistently in line with your personal brand standards. Post updates regularly (at least once a day for Facebook and LinkedIn, at least a few times a day for Twitter), and don't be afraid to re-post your older content for your new followers.

Step 4: Speak at events and develop case studies.

If you're trying to win the business of your personal brand followers, it's a good idea to work up a few case studies. Work with your past or present clients and co-workers to spin and present a solid narrative. People love real stories more than promises or speculation, so prove what you've done by giving them digestible case studies. You should also consider looking for speaking events in your area, which will give you the opportunity to demonstrate your expertise while connecting with new audiences.

Step 5: Network, network, network.

On social media and in the real world, the key to sparking growth in your personal brand is networking. Engage with other individuals in your field, social influencers who have many connections, and anybody else who could be valuable in helping you spread the word about your expertise. Attend professional networking events to meet influencers in your area, and in the online world, engage in community discussions whenever you can. The more opportunities you have to meet people and talk, the better.

A personal brand is like a garden. Once you lay the groundwork and plant the seeds, you'll be in a great position to eventually reap the benefits. However, it still takes time and dedication to nurture and expand your creation. As you continue to develop your personal brand, stay consistent with your efforts, pay close attention to how your audience responds to your content, and hone your direction until your focus is razor sharp.


Professional Headshot Photography Studio - Milton Keyens Actors and Corporate

Top Photographers Reveal Their Most Valuable Mistakes

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by Robert K Baggs

As a British person, I have an innate talent for moaning, queuing, and observing humour about our ever-changing weather. One spring morning last month, while wiping the snow off my sunglasses and mopping the sweat off my brow with my thermal gloves, I began to ponder the first of this talent trifecta. One rich vein of moan material is mistakes, and being conscious of my miserable inner monologue, I attempted to shift the focus to something more useful.

Of my mistakes, particularly pertaining to photography, which has been the most valuable? Which mistake has yielded the greatest crop of information and made me all the better for it? I came to a conclusion and then an idea occurred so suddenly I nearly choked on my crumpet (fear not, I had an emergency flask of tea on hand). I gathered my thoughts and straightened my tweed suit.

“How would top photographers answer that same question?,” I wondered aloud to the Queen, Hugh Grant, and the cast of Downton Abbey. We all agreed that it would be enlightening, and so, I embarked on chatting with top photographers and extracting their answers for your reading pleasure.

Joel Grimes

When it comes to the business side of surviving a 30-year career as a photographer, I often say there are 3 things that you must possess. Treat people fairly, be honest, and never make a promise you can’t keep. The first two seem to come relatively easy for me, but the latter is something that I catch myself and see others making all the time. Since I am often an overly optimistic person and want to please my clients at all cost, I will agree to conditions that are unrealistic. For example, in delivering the final retouched images to a client, I often catch myself agreeing to a delivery date that in the end forces me to work all-nighters to fulfill my commitment, which generally takes the joy out of the process. The alternative would be to fail on meeting the deadline and thus risk damaging my client relations. 

 

I have learned it is better to set realistic expectations, even at the risk of not getting the job, than it is making a promise I can’t keep. Because the odds of a client coming back after a failed promise is a hundred times less than if you simply said: “I’m sorry, but I just can’t fit your in at this time.” Part of the problem is simply the fact that being self-employed, you are afraid to risk turning down a job. But remember, it is easier to keep an existing client than it is finding a new one. So, cultivate a mindset that factors in a business model for the long haul, not simply to make a quick buck. 

Read More on what the other photographers had to say and Roberts conclusion at Fstoppers.com